Free of charge - It is a free tool, there is just an implementation charge to place the code on your website. Find out how your visitors locate your website - You will be able to know which keywords people are using to find your website and how much traffic each of the keyword brings to your website. You can then further optimise your website and improve your listings and rankings. Google Analytics will open up a world of nformation you probably never knew about visitors on your site. Know which pages your visitors click the most - You will be able to know which are the popular pages and links, and measure whether your optimization campaign is directing the traffic to the correct pages. Visitor segmentation - With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new/returning visitors, geography and referral sources. Able to fine tune your website -With this analytic report, you will be able to fine tune your website, and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gaining more customers in the near future.
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While getting traffic to your website is the first step to creating a profitable web presence understanding how to convert traffic into paying customers is just as important. Web stats and web analytics programs are designed to help you better understand your website's traffic and conversion patterns - and provide you valuable information to help you improve your website's effectiveness. So what makes Google Analytics stand out from the competition? Well first of all its free! Whats the catch? It sounds too good to be true, but it is true. Many people in the Internet world have been speculating how Google will be exploiting this free offering for their own good. Many businesses wonder what information Google is collecting via their free web analytics service. What will they do will all this data they are collecting? Is Google positioning itself to become the next technology empire, second only to Microsoft? Its hard to say. But we have to admit Google Analytics is a great web analytics tool and it may be just what you're looking for. Data. You get more of it. You understand less of it. You know how many people are landing on your landing pages and you can count how many people are following through a goal funnel, but how many of them are doing that on their first run? Is your email marketing the primary connection point or secondary? And are people finding you through SEO, PPC, or your catalog? We set up your web analytics account and work with you to install the tracking code on your website. We will also setup simple recurring reports sent via email on a weekly or monthly basis and train you on what they mean and what changes you can make to your site.
• Improve & Optimize website usability • Expand use of analytics outside website • Maximize your campaign ROI • Learn More about visitors • Better target your audience • Increase your click to conversion ratio • Enhance your customer experience • Expand your analytics reporting & tracking
What Website Analytics can do to improve your website?